About McRevenue

Why McRevenue?

As an analytics evangelist for hospitality and travel, I am passionate about ensuring companies achieve their vision of data-driven decision making through strategic investments in technology, talent and business process design. I bridge the gap at all levels between the technical details and the business vision and value, ensuring understanding and buy-in across the organization. I turn desire into strategy and strategy into execution to ensure the organization responsibly and effectively realizes value from their revenue strategy, including data, analytics and technology investments.  To me, it is most important to focus on the whole picture, ensuring the people, process and technology investments are aligned with the strategy.   

Hospitality and travel can tend towards "future-paralysis", focusing on a vision that is so far out, it's impossible to see the path to get there. There's a tremendous amount of value in building a solid foundation with what is achievable today, while ensuring that the company is set up to progress in the future. This is the focus of my consulting practice. What you need to do today to achieve your vision for tomorrow and then the future. My specific focus areas are revenue management and applications of advanced analytics.

About Kelly

Dr. Kelly McGuire, Principle, McRevenue, LLC is an author and analytics evangelist.  She recently served as senior vice president, revenue management, distribution and direct marketing for MGM Resorts International, where she oversaw strategy and execution of revenue management, distribution and direct marketing for MGM’s Las Vegas resorts, and guided the selection and implementation planning for MGM's revenue management and distribution technology roadmap. She is passionate about helping hospitality and gaming businesses infuse science into the art of hospitality with big data and analytics. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World and The Analytic Hospitality Executive”.   

Prior to joining MGM, Kelly served as vice president, advanced analytics at Wyndham Destination Networks where she led a team of scientists and developers that built custom analytical solutions for Wyndham's vacation rental business, as well as the RCI exchange. Before joining Wyndham, she was executive director, hospitality and travel global practice at SAS, the world’s largest privately held software company, where she specialized in analytics solutions for hospitality and travel companies. She holds a MMH and a PhD in revenue management from the Cornell School of Hotel Administration, and is a past board member of HSMAI Americas Revenue Management Board.  

Kelly Mcguire Cornell Hospitality

Kelly Mcguire Cornell Hospitality


Matthew Guglielmetti: Executive Director, Revenue Management Systems and Tools at MGM Resorts

"I had the absolute pleasure of working with Kelly during our time at MGM. Kelly and I worked closely as we worked to transform Revenue Management technology within the organization. Through this, I was able to see firsthand that Kelly is a visionary leader who is skillful at reimagining the business. With that solid and well thought out vision and direction in place, she has the keen ability lead the organization through times of great change. Importantly, Kelly never loses sight of the importance of team development, ensuring the organization is one that cherishes learning and growth across all levels in the organization. I greatly value my time working with Kelly and know that I am a better leader after having worked with her. Given the opportunity, it would be a privilege to work with Kelly again in the future."

Kimberly Virtuoso: Strategic HR Leader, Leadership Coach, HR Consultant, Talent Developer, Speaker

"I had the pleasure of working with Kelly during our time at MGM Resorts International. Kelly is a strategic and innovative thinker, constantly presenting new ways of thinking and doing business to stay on top and ahead of industry trends.   Most importantly, the people in the organization were at the forefront of all of her actions. She cares deeply about people and is intentional about tangible actions to take to move the needle on employee engagement, retention, and productivity. I partnered with her as an HR Partner and she pushed us to look at new ways of thinking outside of the box to engage and retain the high performers, rising and emerging leaders, and those loyal and dedicated to the mission and vision of the organization. I'd work with Kelly again in a heartbeat. She's a pleasure and has the tenacity to want to continue to do more and do better personally and for the organization as a whole."

Janelle Cornett: Executive Director of Organizational Revenue Management Education at MGM Resorts

"Dr Kelly McGuire is a leader in RM Data Analytics. She has written two books and done an outstanding job with several known companies - Leading their RM teams into the future and understanding data and flow of their business. Kelly is an outstanding Leadership guide and expert - she without a doubt is great at leading a team into success, and one of the best leaders I have worked with in my career. Kelly's book Hotel Pricing in a Social World is a must read when training a RM team. I have used it many times in my career to lead discussions and help others think differently about RM today. Its a great book and a tool for teaching. Dr McGuire is definitely the leader you are looking for in RM, Analytics and Leadership. She has taught me a lot on and off the job." 

Alex Dietz: Founder at Max Revenue Consulting

"Kelly McGuire is an empowering leader and relentless thinker with an infectious love of learning and drive to achieve. I had the pleasure of working with and for Kelly for the better part of a decade at SAS. Kelly has the unique ability to challenge her colleagues and subordinates alike achieve their full potential while maintaining a positive relationship with them. I would recommend Kelly very highly." 

Calvin Anderson: Head of Commercial, OYO USA

"Kelly is one of the greats in a new generation of lodging leadership. She is disciplined and intentional in her study/authorship, she carries deep respect amongst her colleagues, delivers a fantastic key note and will certainly be one that leads our practice into tomorrow. If I could buy futures in Kelly McGuire, I’d retire in 5 years and ride my profits into retirement "

Matt Gross: Chief Solutions Officer at Duke Clinical Research Institute

"Kelly is one of those rare people you come across in your career that has both an extraordinary amount of knowledge and experience with her domain but also the creativity and resourcefulness to evolve and expand her area. Kelly managed a small dedicated group of people focused on the hospitality and travel sectors at SAS. She launched the Global Practice that elevated SAS to a highly-regarded leader of analytics in the industries. Kelly traveled around the world promoting analytics in the industry and worked with many of the top hospitality organizations as an adviser and counselor as they developed their analytic capabilities. Kelly demonstrated to me what a thought-leader should be through her speaking engagements, book and social media writings. But most importantly, Kelly demonstrated to me how one can be an effective leader in a positive manner. She was coach, mentor and catalyst to her team as well as collaborator and partner to peers like me who could count on her to listen and give sound advice. I highly recommend Kelly for any opportunity and would welcome the opportunity to work with her again in the future."